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Can parents help ‘nudge’ students into choosing STEM A-levels?

When young people are asked who has provided them with careers advice and guidance, the most common answer is ‘parents and family’, followed by ‘teachers’.

The Behavioural Insights Team (sometimes known as the Nudge Unit) apply behavioural economics and psychology to understand the choices that people make, and help people make sensible choices.  They often run research trials which test out different interventions to see which is the most effective. They have worked with the Department for Education, National Health Service, with HMRC, with local councils, police forces, and many other organisations.

Now the team are looking to see if parents and teachers can help encourage their girls to choose STEM A-levels, and need secondary schools to sign up to be part of the trial.

The two interventions include:

  • Sharing a website with parents that provides information about the usefulness of STEM and guidance on how to talk to their child about A-level subject choices
  • Short classroom based activities targeted at students to overcome the perception that STEM is not ‘for them’

Both of these interventions link closely to what NUSTEM is doing in the North East, so we’re really interested to see the results of the trial.

If your school would like to get involved, there are more details in this pdf, and you can contact Kathryn or Jessica at the Behavioural Insights Team.

Kathryn.Atherton@bi.team  or Jessica.Hunt@bi.team

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